东莞索美地面漆
当前位置
首页 - 技术资料 - 工业耐磨自流平地面漆行业日益成熟

工业耐磨自流平地面漆行业日益成熟

发布时间:2019-04-10 阅读:13
欢迎你关注索美地坪资讯

工业耐磨自流平地面漆行业走过改革开放以来二十多年的高速发展发展历程,造就了环氧地坪行业百花盛放的美好景象,同时工业耐磨自流平地面漆行业走过改革开放以来二十多年的高速发展发展历程,造就了环氧地坪行业百花盛放的美好景象,同时,工业耐磨自流平地面漆行业日益成熟也使得地坪市场的纷争已处于白热化,广告战、品牌战、促销战等等营销手段让地坪行业硝烟弥漫。地坪市场竞争的严峻性,让很多地坪企业都陷入迷惘状态:某些近段时间的人事调整、有些的营销系统变革、特固公司的转型……地坪业的“黑铁时代”已经来临。

Industrial wear-resistant epoxy floor paint industry has gone through the rapid development process of more than 20 years since the reform and opening up, creating a beautiful scene of flourishing flourishing flourishing flourishing floors。 At the same time, the industrial wear-resistant epoxy floor paint industry has gone through the rapid development process of more than 20 years since the reform and opening up, creating a flourishing flourishing flourishing flourishing flourishing flourishing flourishing flourishing flo At the same time, the growing maturity of industry wear-resistant epoxy floor paint industry has also made the dispute in the floor market white-hot。 Advertising war, brand war, promotion war and other marketing means make the floor industry smoke。 The severity of market competition in the flooring industry has left many flooring enterprises in a state of perplexity: some recent personnel adjustments, some marketing system changes, and the transformation of Tegu Company。 The "black iron era" of the flooring industry has arrived。

??按照希腊神话的描述,黑铁时代是一个比较混乱的时代,道德、伦理、知识都进入到一个非常低的层面,战争四处蔓延,这一点,与现在的涂料业现状非常符合。

_According to Greek mythology, the Black Iron Age is a relatively chaotic era. Morality, ethics and knowledge have entered a very low level, and war has spread everywhere. This is in line with the current situation of the paint industry.

??而“黑铁时代”的到来,对于一个地坪品牌的成长特别是新兴品牌来说,发生了两大新的变化趋势:

The coming of the "Black Iron Age" has brought about two new trends for the growth of a flat brand, especially for emerging brands。

??第一、市场环境高度成熟,横向营销和纵向营销的空间更加细分。竞争的范围更加广泛、竞争内容更加深入、竞争的程度更加激烈。这一点我们可从品牌之间的竞争行为上清楚地看到,以前地坪企业所常用的“价格战”、“广告战”、“促销战”等单维度的竞争手段,正在被“供应链竞争”、“顾客忠诚竞争”、“战略网络竞争”等立体化竞争手段所替代。

First, the market environment is highly mature, and the space of horizontal marketing and vertical marketing is more subdivided. The scope of competition is wider, the content of competition is deeper, and the degree of competition is more intense. We can clearly see from the competition behavior between brands that the single-dimensional competition means such as "price war", "advertising war" and "promotion war" commonly used by flooring enterprises are being replaced by three-dimensional competition means such as "supply chain competition", "customer loyalty competition" and "strategic network competition".

??第二、品牌成长成本上升。这里可以分为两个层面来理解,一是品牌宣传媒介日益增多,单位媒体费用不断上涨,比如地坪漆企业蚂蚁软件降,而且,媒体对新兴品牌的报道一般都是冷处理(除了做广告或广告配合外);二是通路成本持续攀高。

Second, the cost of brand growth is rising。 Here can be divided into two levels to understand, one is the increasing number of brand media, unit media costs continue to rise, such as floor paint enterprises Baidu promotion costs are huge, investment less than profit。 The media effect is declining because of the high degree of information congestion。 Moreover, media coverage of emerging brands is generally cold-handled (in addition to advertising or advertising cooperation); second, the cost of access continues to climb。 

本文来自索美网讯 www.czjhsb.com ,转载请注明出处
  • 评论内容:

◎欢迎参与讨论,请在这里发表您的看法、交流您的观点。

欢乐生肖 众鑫彩票官网 乐发彩票 金沙彩票 欢乐生肖官网 左右棋牌官网 欢乐生肖官网 中悦彩票官网 欢乐生肖 欢乐生肖